This is for those of you who have a dream. A dream to start your own business, be your own boss – and kickass at it.
But you find yourself having problems crafting your unique brand. You know what you like, and you can sort of envision it. However you get confused between what you want, what you dream of & what your brand needs.
Keep calm & read on.
I have a simple 4-step identifying routine to help you out, and it comes with a FREE worksheet too (at the end of the post)!
But before we talk about the worksheet, let’s look into the 4-steps I mentioned and see what we can do to help you realise your dream business!
STEP 1: DEFINE YOUR DREAM
What is this dream about? Is it service-based, product-selling or perhaps even a beauty blog? Whatever it is, you need to understand what is required to achieve it, and that you are able to do the work to make it happen. Let’s talk about the two main focuses that goes into a business – the actual work & the emotional aspect.
Focus on the work aspects – if you are working to sell a service, would you be able to handle everything by yourself? Also, if sales are slow, what is your backup plan? You have to ensure that you understand what you need to do, in order to set this business into motion.
Now, focus on the emotional aspects – in the long run, would you still be happy doing what you do? When the going gets tough, would you be able to handle working on your dream solo? Really think about it, imagine all the worst case scenarios possible. If you are able to come up with a solution to remedy all the risks involved, then you are ready to move on to the next step.
>> Read: What no ones tells you about being your own boss <<
STEP 2: IDENTIFY YOUR IDEAL TARGET MARKET
Once you understand your business model, now it’s time to understand your consumers. As with all businesses, you should try to create a simple list of stats that easily identifies your ideal target market.
For example, if you want to run a successful beauty blog that sells cosmetics on the side. Create a target market statistics along with the type of products & content YOU should market for them:
Age group: 21-40
Occupation: Working class, middle-income
Product price: Average to high-end
Product type: Sophisticated, trendy, limited editions
Targeted content: How-to tutorials, reviews, recommendations
Branding style: Clean, minimal, two main colours
Website: White, minimal design, three main colours, 2 fonts, easy-shopping cart, quick buy buttons
So what we can gather from the above is that you want to market to working class women who are able to afford average to high end products and also care a lot about their looks. From this info, we know that your ideal clientele are women who are ambitious and possibly holding high positions in companies.
From that, you can tweak and adjust your products to suit them for maximum sales. You should also create your website in a design that would appeal to these women (a bright pink or colourful design would definitely not work here) within the category. Always remember this:
#Branding101 another lesson to learn from is this saying which is so true! Don't try to speak and appeal to everyone! You can NEVER please everyone! Only speak to your #niche which is your target audience. If you're selling a product, think of who you want to sell to and appeal to that market, forget about the rest! If you want to learn more, head on to my blog (link in bio) or talk to me! #brandingstrategy
Targeting your business to a specific niche is the best way to go about, trust me.
STEP 3: FIND WHAT MAKES YOU STAND OUT
Your are probably not the first person to think about creating a beauty blog to sell products to your consumers. There are tons of people in the world doing the same thing right now, so at the end of the day – what makes you unique?
>> Read: Standing out in a saturated industry <<
It all boils down to your research on your competitors. If you’re marketing your business worldwide, then you would have more to compete with, am I right? Therefore, it only makes sense to concentrate on your home country.
So for example: I’m from Malaysia and I want to market my beauty products & blog to Malaysians – what makes me unique to all my Malaysian competitors? My possible solutions could be: to curate only products that work well with our tropical Malaysian weather to keep our makeup long-lasting; or to recommend and promote only Asian brands (Korean, Japanese, Taiwanese, etc) that are more well-suited to us here.
Case study: In 2015 when Sephora introduced Korean makeup brands like 3CE into its stores for the first time, they amassed a very large hike in sales.
Stand out from the crowd by practicing these 3 core values that will take you far in #business or any venture. Being consistent keeps you audience coming back for more. Being valuable helps you to give great advice to your audience, and thus gaining trust and respect. Lastly, being authentic helps your audience identify with you on a more personal level, which fosters a better bond. #businesstip
STEP 4: THE HAPPINESS FACTOR
Oftentimes, we feel different reactions when purchasing products from a brand. Sometimes you fell really pleased, sometimes you get disappointed and at times you are just neutral.
What makes you happy when you purchase an item? Why does that make you happy? Answer these questions and then imagine that you are the customer – look at your business and brand, what would you feel purchasing from it. I know it can be hard to avoid being biased, but let’s be really honest with ourselves.
“Connect with your customers/clients on an emotional level”
When you find out what would make your customers happy, you are ready to take the necessary steps to making it a reality!
STEP 5: FREEBIE TIME!
What? There’s a 5th step?!
Now that we have understood the 4-steps above, here’s a useful worksheet that asks the right questions for all of the steps above, to help you better understand your dream business, in order to get you there.
This file is in my secret password protected section of the site, MF Creative Tools & Resources, with a few other worksheets in my digital library – it’s exclusive to all of my subscribers (if you already are a subscriber, please check your email for the latest access password).
You want in? Sign up below and get your password for instant access now!