What is a media kit?
Think of it as a sort of resume. Say you want to approach a potential client to hire you to work with them on a project (not as an employee), but since you probably don’t know what the project is yet, all you have to pitch about is you.
Your media kit is a compressed version of you/your brand’s portfolio that highlights all your best work, services traits and expertise. On the other hand, it also tells people a little more about the person behind the work – YOU.
Now let’s delve a little deeper to see what a media kit would consist of and you can follow these steps to make your very own media kit.
1.WRITE DOWN WHAT YOU NEED & GATHER THEM
This is basically all of the images, logo (make sure it’s in a high-res printable format), data, information, pricing and so on that you would need to fill your media kit with. You won’t need all of it – you just need to identify which of those you do need based on what you/your brand is about.
If you’re a blogger – you will require lots of nice images related to your blog, Google analytics data, social media following, special features or posts you have done and a list of clients who have worked with you.
As for business owners – your images would be more about your work/product, related data based on your industry, your brand’s demographics, a pricing list for services/products and if it applies, a list of clients you have worked with before.
If you have time, find a nice graphic for your cover page as well. As you can see the cover page of my media kit below, I chose to go with a floral theme (my entire site follows a subtle floral theme) and I chose black, yellow and white as my main colour tone. The cover page is important because it tells people what you do (my logo) and what you can do for them (my mission statement). The year is a small detail, but also important so that clients know that your media kit is updated.
2.WRITE AN INTRODUCTION
Since you are looking to work personally with a brand/client, you should write a little something about yourself on a personal level. Talk about your hobbies, family, goals, pets – anything that would help them connect with you.
>> Read: Learn how to write a kick-ass ‘About Me’ intro <<
Place a clear photo of yourself next to your intro, make sure it’s one that’s not too far away. You want people to know who they will be working with.
3.DESCRIBE YOUR BLOG/BUSINESS
What is it that you do? What can you offer? This is the heart of your media kit, potential clients/customers/sponsors will need to know what they can get out of working with you, so try to sell your skills/products as well as you can. Keep it short and sweet by getting straight to the point.
So, I kept both my business introduction and my personal one together on the same page – that way, I save one page and my clients get to read everything about me and my business at a go! Of course, it doesn’t work for everyone but it is an option.
“Tip: Always ensure that your main point of reference (your website address) is always visibly hidden on each page.”
4.PRESENT YOUR DATA & STATISTICS
Sounds awfully boring, I know, but keep to the only important bits of what the person reading would want to know. Some examples:
- Unique visitors per month
- Pageviews per week
- Social media reach (per platform)
- Number of sales made
- Number of projects completed
Use pie charts, graphs or even cute graphics to present them, as long as they fit your brand’s DNA. For me personally, I have not included any data in my media kit because I found that as a freelancer, all of the above would not have much impact on my client’s decision.
Here is a gorgeous blogger media kit I did for one of my clients a while back:
>> Read: Create your brand’s style guide <<
5.PRICING, SERVICES & PRODUCTS
From a business point of view, money speaks the loudest. Your potential clients would want to know what you are offering and how much it would cost them. If it is something that you can’t give an exact quote for, use a starting amount and say ‘starting from X amount’.
For bloggers, this is also where you state your pricing and terms for sponsorship. Try to be as specific as possible and give a clear description of what it would entail. That way, the client is saved from having to ask so many questions and decisions can be made much faster.
“Tip: Always set the price to what you BELIEVE you deserve, never less.”
6.HAVE AN FAQ SECTION
It’s not really a necessity, but depending on your field, you may need to add this part in to avoid any confusion. For example, seeing as how I am a freelancer, I would usually request for payments upfront. Most clients are not used to paying upfront, so by having my FAQ section, it helps them decide if my skills are worth changing their work system.
For bloggers, it would be useful for you to talk about photography rights, your right to having your own opinion about a service/product, how soon you usually take to create a post and so on. This would help your clients respect your time, work and it helps them understand how you work better.
7.END WITH A THANK YOU & CONTACT INFO
We never forget our p’s and q’s. Have one page dedicated to saying thanks, but keep it short and sweet too, something along the lines of “I look forward to working with you”. Don’t forget your contact info too. I have given out my email only, as I don’t feel comfortable giving my number out to people that might not hire me yet – since most of my media kits are sent out via email anyways. Don’t forget your website address as well.
8.PROOFREAD & DOUBLE CHECK
Make sure your grammar is perfect, nothing spelled wrongly and that your sentences are coherent. Get a friend to read through it as well, they may see mistakes that you won’t. Once it’s all perfect, you are nearly good to go.
>> Read: 6 things to do before you publish <<
9.CONVERT INTO PDF
Please do not send out a Word file! There’s nothing worse than opening a serious document using editable word processing programs. If you are unable to create one, get a friend or hire a professional designer (like myself) to put it all together for you. Otherwise, you can also purchase templates or use online PDF-conversion programs to convert your files.
And finally, you are ready to send it out!
It’s a lot of work – trust me, I know! But at the end of it, you will smile and know that it is all worth the long hours and headaches.
Because I understand you so well, I am going to give you a free Media Kit Planner to help you get started! This media kit has all the details that you would want to add into your kit, and you can collect all your data here before you put it all into a digital file – sort of a planner to help you get organised.
This file is in my secret password protected section of the site, MF Creative Tools & Resources, with a few other worksheets in my digital library – it’s exclusive to all of my subscribers (if you already are a subscriber, please check your email for the latest access password).
You want in? Sign up below and get your password for instant access now!