Create A Cohesive Brand Experience

As a brand, the thing you want to strive for is not just money – but to create that emotional connection between you and your clients/customers.

Why is that important?

Because you want them to take your brand seriously and view you as a professional. Whether you’re selling a service or a product, you always want to connect with the people you are selling to, because that’s where the value in your brand is.

How can you expect people to love your brand, when they are unable to connect with it on an emotional level? Now, let me teach you a few small things you can do to push your brand across and reach out to your clients and customers.

Give them a cohesive brand experience. The word cohesive means ‘unity’ – therefore, it means to show your clients/customers your brand’s united front. Here’s how.

USE YOUR BRAND’S COLOURS THROUGHOUT
If your brand uses purple and mint for example, then use it everywhere! Use those colours for your website’s theme, your Twitter & Facebook cover page, and add those colours to your Instagram posts! Nothing says unity more than using the most obvious visual aid you have.

“Did you know that 90% of snap judgements made on purchases are based on colour?”

USE THE SAME FONTS
Just like using colours, fonts can also play a big part in helping your brand look professional and cohesive. Stick to 2-3 fonts across your website, logo/slogans, and also on your social media platforms. I would recommend using a serif font alongside a sans serif font to give a nice contrast.

HAVE VARIATIONS FOR YOUR LOGO FOR ANY SITUATION
What situation you ask? What if your logo is pink and white, and someone wants to place it against an unflattering colour, like red or orange? You need to first hire a designer to create a logo that has multiple versions for any scenario it may be used in – against black/white, against unflattering colours, and in both vertical and horizontal settings. This helps keep your brand identity cohesive, no matter what the situation is.

BRAND YOUR PRINT MATERIALS
Do you notice that every useful worksheet download on my site (that my subscribers get for FREE) contains my branding all over them? By branding your materials, it helps the people you want to reach connect what they’re using or reading, with your brand. It also gives that sense of ownership that in the long-term could be very useful in establishing your brand as a whole.

BRAND YOUR DOCUMENTS
I not only brand all my freebies, I also add the exact same branding (style, position and colour) to all my clients invoices, quotation forms and work drafts. I understand that it could be a little tiring to create a template for everything – but trust me when I say it’s worth it. Your consistency in branding can really impress your clients, and give them a reason to come back for more!

example

“Branding is marketing and networking. It’s netmarking.”
― Jarod Kintz

GIVE YOUR BRAND PERSONALITY BY ADDING ON
When I say add on, I do not mean alter your logo. Nope. What I mean is, use an icon or a little element (like lines or dots), and use it across your platforms together with your logo to complement it. One good example is Travelocity – their logo are 3 starbursts, but they use a gnome mascot in all their images and advertising, to add an element of fun – which really appeals to a lot of their customers. Add ons makes your brand interesting to clients/customers and it intrigues them. Think of it as a mascot for your brand, no matter how simple it may be.

There you have it, a few easy tricks on giving your clients/customers a good feel of your brand with subtle changes and smooth branding. What are your thoughts on these? Have these tricks worked for you?

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