Whether you’re running a blog or business, your brand is how your readers and target audience connects with you. But there are times when a rebrand is needed.
But when is the right time to do so?
You shouldn’t waste time and money rebranding over and over again – always be very sure of what your brand represents because a good brand should always remain solid and timeless, not something that goes out of trend. I have a post that can help you choose the right elements for your brand.
Now, I’m going to share with you some insights on when the right time to rebrand is. If you believe that 4 or more of the reasons below apply to you, then you know what to do.
#1 DECREASED SALES
This is probably the easiest and biggest reason for a rebrand. Felt like you’ve tried all the marketing tactics and tools out there to have increase sales, but nothing works? Well, a rebrand would be great for you because it would spark interest in your old customers to come check you out again, and also attract new customers once you have a more updated and trendy brand.
#2 YOU’RE NOT ATTRACTING THE RIGHT CUSTOMERS
The right customers add value to your overall brand. Take Starbucks for example: If it didn’t attract the young, hipster and tech-savvy crowd that it does today, it would not have sparked a revolution in the hipster lifestyle that Instagram has helped make so popular. Both Starbucks and coffee joints would be at a very different mode of operation today if it only attracted a crowd that isn’t tech savvy. Identify your customers, and find out what appeals to them, then apply that to your brand!
#3 YOU HAVE OUTGROWN YOUR BRAND
It happens to all of us. Perhaps you current brand is a portrayal of you a few years back, and now you feel differently. It’s normal. People change, so do brands! At this point, a rebrand is definitely what you need so that you can be on the same page as your business. As your grow older and change, your target audience will grow and change too.
#4 YOUR BUSINESS DIRECTION HAS CHANGED
In reference to point 3, your business and you change together. For example: Take a blogshop owner who caters to the younger crowd who loves crops tops and rave parties. As she grows older and more mature, her taste in clothes will change to more practical, formal wear – which means her business will too! Therefore, a rebrand from a fun logo to a more chic and clean logo is definitely the best move for her. The same goes for your brand too!
#5 YOUR BUSINESS FEELS LIKE A COPY
It happens more often than you think. Sometimes you just fall in love with someone’s brand and ideas, and that love creates something similar, unintentionally. You might find that your brand does not fare as well, because, well it’s just not YOU. If you finally feel like you need an identity of your own, then it is time to rebrand.
#6 YOU GET LOADS OF TRAFFIC BUT VERY LITTLE OR NO ENGAGEMENT
It’s the scenario where you get loads of people to your site, but they do not stick around and causes your bounce rate to be very high. Even if you feel like you’re trying your hardest to engage a lot of people and you still don’t get anything in return – then something needs to change. Apart from a rebrand, you must also ensure that your site is user friendly, has loads of useful information – and leads to help connect them to your website.
#7 YOU’RE A NEWBIE & YOU DO NOT UNDERSTAND BRAND IDENTITY
This is where most people get it wrong – at the very first step! They want to save money and forget to invest in the right aspects of the business! If you do not have the knowledge or understanding in brand identity, hire a professional to do it for you. That way, it would avoid any unnecessary costs later on and most importantly, help you make money from the start!
So, do any of the above apply to your brand? If you agree to 4 or more points, then you should really consider rebranding. You can do it yourself if you have a good understanding, but if not, hire someone to do it for you.
Let me know what are the problem areas in your brand and how you think it should be fixed. Additionally, sign up for weekly tips!