Photoshop is a game-changer. Trust me, I know. I was only 15 when I discovered the magic of Photoshop (when internet started to become a thing for me. Also around the time when Friendster was all the rage). I would play around with Photoshop to edit photos of me and my friends, mostly to Photoshop myself with popular celebrities to show off.
It was a lot of silly fun back then, but little did I know that it would lead me to where I am today. That love for Photoshop, no matter how juvenile spurred me on to learn and better myself at it in college, and in the work force. I have a total of 12 years of Photoshop experience now (as of 2015) with a college certification to boot!
“Photoshop is important because it is the most sophisticated and powerful software out there to help you create engaging graphics to attract potential readers and buyers.”
With a good Photoshop knowledge, you can create almost ANYTHING. It is especially vital if you rely on your blog or website to help you gain recognition. Sure, there are a million smart phone apps out there which can help you achieve a similar visual effect, but ultimately, Photoshop is for all of that and beyond. Even some of the most popular Instagrammers (who make their living from it) with the most gorgeous photos admit to using Photoshop to create a stunning & consistent graphic each time.
THERE ARE SOME THINGS A PHONE JUST CAN’T DO
Your phone is unable to install custom fonts. You can’t draw a shape with precision on your phone. You are limited to selected sizes. Depending on what your industry is, you will find that you will need it one way or another.
DOES A BLOGGER NEED PHOTOSHOP?
As a blogger myself, I would say – definitely. One of the most important thing for a blogger, are your photos, as they are the first impressions readers get. Photoshop has helped me edit all my photos to have a certain look and feel that I want to portray to my readers. I have also created a consistent title-template for all of my posts so that everything on my site looks like they’re on the same page, as you can see.
It has enabled me to create branding graphics that I use across my blog, website and social media accounts. (Read this to understand why branding is very important for your blog as well). My logo, my newsletters and my free worksheets are all made with Photoshop. Overall, the answer to this question is a big YES.
WHAT IF I’M AN ONLINE BUSINESS OWNER?
All the more reasons you should use Photoshop to create a template for your brand! When you sell your products, you need to keep a precise consistency between all your products and style/layout. Your logo should also be placed on all your promo material and newsletters, because how else are you going to get your brand out there?
I’m not saying that there aren’t other programs out there which can also do the same, but if you are not very savvy with image editing, Photoshop is one of the most user-friendly programs in the market.
CREATE MORE THAN JUST JPEGS
Photoshop allows you to create a whole myriad of file types. We all know the standard JPEG file. There are also things like PNG files (which allows certain parts of the image to be see-through), GIF files (moving, animated files), EPS files (a file format used for special printing effects like laser or embroidery) and so on. All of the files types you can create with Photoshop have their own purposes and functions, and having this knowledge can be useful for different aspects of a business.
>> Read: Create a style guide for your site <<
Now that you understand why Photoshop is important for your business – what are you waiting for? Start bringing the best out of your blog and online business and increase your potential for growth!